Connexio Health
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  • Elevating Healthcare Transformation with Comprehensive Solutions

    Elevating Healthcare Transformation with Comprehensive Solutions

    In the dynamic world of healthcare, the ability to adapt and innovate is crucial for success. At Connexio Health, we are proud to offer a comprehensive suite of solutions designed to support healthcare professionals, manufacturers, and patients. Our goal is to bridge the gaps in the healthcare system, enhance engagement, and ultimately improve patient outcomes.


    A Holistic Approach to Healthcare Solutions

    Our offerings encompass a range of services, including Account Management, Downstream Demand Generation, and Virtual Clinical Education. Each solution is carefully crafted to address the unique challenges facing healthcare professionals and organizations today.

    Account Management: Personalized Partnership for Success

    We believe that effective partnerships are the foundation of success in healthcare. Our Account Management team works closely with clients to understand their individual needs and develop tailored strategies that drive results. By leveraging data insights and fostering strong communication, we help our partners navigate the complexities of the healthcare landscape.

    Downstream Demand Generation: Connecting Healthcare Solutions with the Right Audiences

    In an increasingly competitive environment, creating awareness and generating demand for healthcare products is essential. Our Downstream Demand Generation strategies focus on understanding target audiences and implementing targeted campaigns across various channels. Through data-driven approaches, we optimize messaging and engagement, driving the adoption of innovative solutions.

    Virtual Clinical Education: Empowering Providers with Knowledge and Skills

    Education is vital for the continuous improvement of healthcare delivery. Our Virtual Clinical Education programs equip healthcare professionals with the latest knowledge and skills needed to excel in their fields. By offering interactive and engaging training sessions, we empower providers to deliver the best care to their patients, enhancing overall patient outcomes.

    Why Choose Connexio Health?

    At Connexio Health, we are committed to delivering value through our comprehensive solutions. Our focus on collaboration, innovation, and education enables us to meet the evolving needs of the healthcare community. By integrating our diverse offerings, we provide a holistic approach that enhances the effectiveness of healthcare delivery and drives transformation within the industry.

    Partnering for a Better Healthcare Future

    As we continue to evolve and expand our capabilities, we invite you to explore how Connexio Health can support your organization. Together, we can create a more efficient and effective healthcare system that prioritizes patient care and drives innovation. For more information about our comprehensive solutions, visit our website or contact us directly. Let’s work together to elevate healthcare transformation!

    Kristen Fescoe

    October 21, 2024
    Clinical Education, Connexio Health, Marketing, Non-Personal Promotion, VSO, Whitespace
  • The QR Code Comeback in Medical Marketing

    The QR Code Comeback in Medical Marketing

    QR codes, those once-laughed-at pixelated squares, are back in a big way for B2B medical marketing. But why the resurgence? It’s all about cutting through the noise and being as direct as possible for today’s overburdened healthcare professionals (HCPs). 

    The Magic Behind QR Codes 

    • Information on Demand: Imagine a postcard with a QR code linked to a detailed product brochure, reference guide or white paper… or better yet, a video. Busy HCPs can scan and access the info quickly and easily when it is most convenient for them, boosting engagement and continuing the conversation long after initial receipt. 
    • Trackable Insights: QR codes offer valuable analytics unlike traditional direct mail or printed material. Test and track how many scans each code receives to see which content resonates best with your audience. This data helps refine future campaigns for maximum impact. 
    • Dynamic Delivery: Dynamic QR codes can adjust the content based on who scans them and when. For example, a code on a brochure could link to a specific product page relevant to the scanned person’s area of expertise. 

    Tips for Supercharging Your B2B Strategy with QR Codes 

    • Targeted Communication: Include a clear call to action (CTA) like “Scan for a free case study” with your QR code to entice scanning and ensure targeted content delivery. 
    • Mobile Design: Remember, healthcare professionals access information on desktops AND smartphones. Ensure the landing page or website linked to the QR code is mobile-optimized for a seamless user experience. 
    • Creative Applications: Think beyond the standard! QR codes can be embedded in emails, training presentations, or even product literature to provide quick access to product demos or clinical trial data. 

    With great QR codes comes great responsibility: 

    • Security is Paramount: Malicious QR codes can redirect users to phishing sites. Use a reputable QR code generator and consider password protection for sensitive content. 
    • Context is King: While QR codes are powerful, not every interaction will involve a smartphone. Ensure your core message is clear without scanning.  

    By implementing these strategies, QR codes can become a game-changer in your B2B medical marketing strategy. It’s time to embrace the blocky brilliance and bridge the gap for HCPs. 

    Jen Wilson

    May 10, 2024
    Marketing, Non-Personal Promotion
  • Connecting with Clients in a Virtual World

    Connecting with Clients in a Virtual World

    With many people working remotely or conducting business online, it’s common to have to communicate with clients through video calls, email, or messaging apps.

    Here are some tips for connecting with clients in a virtual world:

    • Use video calls whenever possible: Video calls allow you to see your client’s facial expressions and body language, which can help create a more personal connection. They also allow you to have a more natural conversation, as you can talk over each other and interrupt each other, just like you would in person.

    • Be responsive and available: It’s important to be responsive to your clients’ inquiries, as this shows that you value their time and are committed to being a fully engaged business partner. Make sure to check your email and messaging apps regularly and respond promptly to client inquiries.

    • Follow up after meetings: After a video call or online meeting, make sure to follow up with a summary of what was discussed and any next steps. This can help keep the client informed and engaged and can also help prevent misunderstandings or missed deadlines.

    • Give your full attention: There is nothing worse than attending a virtual meeting with someone who is clearly not giving you their full attention. One key tip to engaging with anyone in a virtual environment is to stay engaged, keep your camera on and be fully present in your virtual meetings.

    • Use technology to your advantage: There are many tools available that can help you connect with clients virtually, such as screen sharing, document collaboration, and online project management platforms. These tools can make it easier to collaborate and stay organized, which can help improve the overall efficiency of your work.

    • Don’t forget about body language: Even though you’re not in the same physical location as your client, it’s important to pay attention to your body language during video calls. Make eye contact, nod your head, and use facial expressions to show that you’re engaged in the conversation. This can help create a sense of connection and can make it easier to build rapport with your clients.

    These are just a few ways that you can effectively connect with your clients in a virtual world and build strong, lasting relationships. Staying engaged and involved will help you build the rapport with your clients almost as easily as you would in person.

    Kristen Fescoe

    May 14, 2023
    IFU, Non-Personal Promotion, Whitespace
    Client engagement, Virtual workforce
  • Marketing a Startup Healthcare Brand

    Marketing a Startup Healthcare Brand

    Marketing any startup can be full of initial challenges. Marketing a Startup Healthcare brand comes with even more of its own unique challenges and opportunities. Unlike other startups, when it comes to healthcare, you can have a unique product or service, a brilliant idea or a disruptive challenge to conventional methods and still be met with a lukewarm response.

    That’s why understanding the nuances of marketing a startup brand is critical. These distinctions might just be the difference between innovation and stagnation for your startup brand.

    Understand the Core of Your Startup Healthcare Brand

    One of the quickest ways to lose the attention of your audience is a lack of clarity on your startup’s purpose and what you want to accomplish. Not knowing who you are and what you want to say can sideline your success from the start.

    By developing a thorough understanding of what is driving your brand, you can identify those key foundations and values that sit at the heart of your startup.

    Think about things like:

    • If your startup had a voice, what would it say?
    • What are the three things you want people to know about your brand right away?
    • What specific problem are you trying to solve in the healthcare industry?

    Understanding who you are is key to success in marketing your healthcare startup.

    Know Your Audience

    The next key to marketing your startup successfully is to develop a thorough understanding of your audience. It’s important to note that you need to be specific. While your brand might help the whole of the healthcare industry in the future, who is the person who needs your brand right now. Who is the person who will benefit from your idea the most?

    Once you have these answers, it’s time to build an audience persona. While you can work with a team of experienced professionals who specialize in audience building you can also work with key people within your organization to understand your customer. Chances are you have members on your team who have a solid understanding of your ideal audience.

    Understand the Market

    The healthcare industry moves faster than almost any other. Even before the COVID-19 pandemic, healthcare was experiencing significant shifting. Once the pandemic spread worldwide, the face of healthcare was asked to pivot yet again.

    All of these changes make it seemingly impossible to truly understand the industry and where it is going. Instead, consider using a fluid market view. No one knows what will happen with additional strains of the virus or the long-term impact of COVID.

    Instead of trying to wrap your brain around the entirety of healthcare, focus instead on your very targeted segment of the industry.

    Catalog Your Marketing Assets

    To market your healthcare startup effectively, it is important to have a well-rounded catalog of marketing assets. Start by taking stock of what existing marketing assets you currently have developed and make note of what additional pieces of marketing materials would benefit your brand.

    At first, keep your efforts well rounded, including a variety of channels and messaging. Pay close attention to your metrics and analytics to see what channels and messages your audience wants to hear.

    While marketing your healthcare startup takes time and patience, it doesn’t have to be tedious. Enjoy the process of getting to know your company’s voice and what your customer wants to hear from you. This will lead to better conversations and a broader acceptance of your brand.

    Kristen Fescoe

    May 14, 2023
    Marketing, Non-Personal Promotion
    Healthcare marketing, Marketing, Non Personal Promotion
  • 5 Keys to a Successful Healthcare Virtual Sales Organization

    5 Keys to a Successful Healthcare Virtual Sales Organization

    Finding the right balance for your Virtual Sales Organization to be successful in the healthcare field can be tricky. With the right mix of people and platforms, you can achieve successful outcomes in the virtual world. Our team has worked with healthcare companies in the medical device, diagnostic and pharmaceutical industries to build virtual sales organizations (VSO) for over 20 years as MMC Healthcare. We’ve built programs for many manufacturers looking for a lower cost of sale solution to reach their customers and prospects. Here are some of the key ingredients we’ve identified for a successful program.

    The Product

    They key to successfully selling a product in a virtual environment is to clearly define the value propositions for the product. Value may be from the perspective of the healthcare providers or the patient, and ideally both. Examples may be clinical advantages, economic improvement or ease of use of the product. Digging deeper may include inclusion on GPO contracts or availability through distribution.

    The Team

    While many sales reps have “gone virtual” in the COVID-19 Pandemic era, finding a team that thrives in this environment is critical. They key is to find individuals with the background necessary to sell, who simultaneously enjoy the benefits of working in a virtual environment. Finding sales representatives that have experience previously selling or have worked in the care setting we are calling on is a big advantage. Having an experience respiratory sales representative calling a respiratory therapist or a dental hygienist calling into dental practices adds credibility to open doors.

    Marketing

    Introducing new products to healthcare professionals can be a challenge if they are not familiar with the product or company. We have proven that virtual sales programs are more successful when HCPs are exposed to the product in three to four marketing channels, including phone, email, landing pages, ads, direct mail and virtual education.

    Technology & Data

    Developing a central data platform (CDP) that is tied to tools like Salesforce.com will allow you to manage and prioritize customers and prospects. Giving your team a well thought out target list to nurture is an essential piece of driving reach and frequency within your target audience. Companies like Definitive Healthcare, IQVIA and MedData are great partners to help you build your database. Coupling your database with dialing, response management, video technology and scheduling tools will improve the efficiencies of your VSO. With the right tools, our VSO teams conduct video in-services and present to value analysis committees as if they were right in the room.

    Collaboration

    Your VSO team should be viewed as part of your greater sales organization. Members of field sales and the VSO should feel like they are on the same team. While we all know there are times that someone needs to be in the hospital or healthcare facility, COVID-19 has proven that a virtual approach can help companies successfully service and support our customer’s needs. When field sales and your VSO work well in conjunction, that is where you will see your greatest results.

    Whether you are looking to partner with a full-service sales & marketing agency like Connexio Health or to build an internal VSO, make sure you have the right recipe for success.

    Kristen Fescoe

    May 14, 2023
    IFU, Marketing, Non-Personal Promotion, VSO, Whitespace
    Sales organization, Virtual sales, VSO
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