Take Our Go-to-Market Growth Quiz

Discover how your organization can reach its full potential by taking the Go-to-Market Growth Quiz. It is designed to help you identify the gaps between your current performance and your strategic goals. By pinpointing these areas, you can develop actionable plans to bridge these gaps and optimize your strategies.

Download an interactive PDF version here.

How would you rate the following?

Field Coverage Model

Evaluate your organization’s field coverage model across several key areas. By assessing each area, you’ll gain insights into how well your organization is covering its market and identify opportunities for improvement.

Market Segment Coverage

Product Coverage

Geographic Coverage

Account Coverage

Vacancy Coverage

Training & Education

Gauge the effectiveness of your organization’s educational initiatives. Identify how your efforts in educating healthcare professionals, consumers, and patients are performing.

Healthcare Professional (HCP) Education

Consumer Education

Patient Education Materials

Database & Infrastructure

Evaluate the effectiveness of your database, targeting strategy, marketing automation, and data analytics, to help determine whether these areas need improvement.

Sales & Marketing Database

Targeting Strategy

Marketing Automation Platform

Data Analytics & Reporting

Marketing Strategy

Measure the impact of your organization’s marketing approach. Examine the aspects of your marketing approach to determine whether these elements could be enhanced.

Omnichannel Marketing Calendar & Strategy

New Customer Journeys

Lost & Declining Customer Journeys

Customer Maintenance Journeys

Prospecting or Acquisition Journeys

Product Marketing Tools

Value Proposition (Unique Selling Proposition)

Competitive Analysis