Articles
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The Value of Virtual Clinical Education in Dentistry Whitespace
To thrive in a competitive market, companies must address gaps in customer needs, or whitespace, to drive sales and growth. Dental practices often struggle to balance patient care with business development due to time constraints, making it vital to understand these gaps. By integrating clinical dental providers into the sales…
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Connecting with Clients in a Virtual World
To connect effectively with clients virtually, prioritize video calls to capture body language and expressions. Stay responsive, follow up after meetings, and remain fully engaged during interactions. Utilize collaboration tools and be mindful of your body language to build strong relationships, making virtual communication as impactful as in-person meetings.
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Marketing a Startup Healthcare Brand
Marketing a startup healthcare brand requires a clear understanding of your brand’s purpose and the specific problems you aim to solve. Knowing your ideal audience is crucial, as it helps guide effective marketing strategies. Staying agile and focused on your target market while cataloging diverse marketing assets can optimize outreach…
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5 Keys to a Successful Healthcare Virtual Sales Organization
To build a successful Virtual Sales Organization (VSO) in healthcare, it’s essential to define clear product value propositions, assemble an experienced team, and utilize multiple marketing channels. Effective collaboration between the VSO and field sales teams further enhances overall effectiveness and customer support. By combining these elements, companies can achieve…
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