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Articles

  • Business team planning for business goals. Concepts about goals or objectives of teamwork. Business partners point to goals.

    Maximizing Sales with SMART Goals

    Utilizing SMART goals in customer opportunity management enhances sales strategies by ensuring they are clear, targeted, and aligned with business objectives. This approach focuses on specific, measurable, achievable, relevant, and time-bound goals, leading to improved resource allocation, more effective customer engagement, and increased sales performance.

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    August 22, 2024

    ·

    Eric Hansen
    Connexio Health, Marketing, VSO
  • woman and man looking at large screen of data metrics

    Revolutionizing Healthcare Commercialization: A Data-Driven Approach

    In today’s fast-paced healthcare landscape, traditional commercialization methods fall short as data takes center stage in decision-making. Effective healthcare commercialization requires deep market insights, advanced targeting, and personalized engagement through data analytics. By combining data-driven insights with human intelligence, organizations can create relevant interactions and improve outcomes for healthcare professionals…

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    August 14, 2024

    ·

    Ben Deutsch
    Data and Technology
  • man holding a digital pen to a tablet screen with projections of various data points

    5 Ways Data Can Supercharge Your Healthcare Sales Strategy

    Leveraging data in healthcare sales offers a competitive advantage. By targeting the right audience using claims data, personalizing pitches based on past purchases, and predicting needs through trend analysis, sales teams can engage prospects more effectively.

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    June 27, 2024

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    Kristen Fescoe
    Data and Technology
  • a woman holding a cell phone is scanning a picture of two QR codes

    The QR Code Comeback in Medical Marketing

    QR codes have resurged in B2B medical marketing, offering healthcare professionals an efficient way to access product information and engage with content. They provide valuable analytics for tracking engagement and can deliver tailored content through dynamic links. To maximize their impact, marketers should include clear calls to action, ensure mobile…

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    May 10, 2024

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    Jen Wilson
    Marketing, Non-Personal Promotion
  • two sets of instructions for use for the P-POD plagiocephaly orthotic device

    The Vital Role of IFU Training for Medical Devices

    Training on Medical Device Instructions for Use (IFU) is essential for safe and effective device operation in healthcare. It minimizes risks to patient safety, enhances device performance, and ensures regulatory compliance, while also promoting efficiency and ongoing learning. Ultimately, comprehensive training builds healthcare professionals’ confidence, leading to improved patient trust…

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    April 19, 2024

    ·

    Kathryn Kellam
    Clinical Education, Connexio Health
  • Businessman under magnifying glass.

    Reviving Employee Empowerment: A New Era

    Micromanagement stifles professional growth by undermining employee autonomy, creativity, and morale. Excessive control leads to a culture of dependency, where employees fear taking risks and feel undervalued. To foster a more innovative and engaged workforce, organizations should prioritize trust, empowerment, and recognition, allowing employees to take ownership of their work…

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    April 2, 2024

    ·

    Eric Hansen
    VSO
  • Male student wearing headphones conference video calling, watching webinar, online training class, virtual chat meeting with remote teacher or coach distance learning using computer, taking notes.

    The Critical Role of Clinical Education in Medical Device Sales

    Clinical education is essential for the successful adoption and utilization of innovative medical devices, directly impacting patient outcomes and sales. It builds trust among healthcare professionals, demonstrates the devices’ value, and facilitates seamless integration into clinical workflows. By equipping clinicians with the necessary knowledge and skills, clinical education fosters advocacy…

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    March 25, 2024

    ·

    Kathryn Kellam
    Clinical Education, Connexio Health, IFU
  • group of professional women sitting at a long wooden table on laptops and notebooks collaborating

    Empowering Women in Business for Women’s History Month

    March is a time to celebrate Women’s History Month and recognize women’s invaluable contributions to the business world. At Connexio Health, we emphasize the importance of diverse perspectives, promoting equality, and inspiring future generations through women’s leadership. By empowering women in business, we drive innovation, economic growth, and create a…

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    March 5, 2024

    ·

    Kristen Fescoe
    Connexio Health
  • Businesspeople gathered together at boardroom for negotiations and planning future collaboration lead by smiling businesswoman

    Celebrating Diversity in the Workplace  

    As we celebrate Black History Month at Connexio Health, we emphasize the critical importance of diversity and inclusion in the workplace. Embracing diverse perspectives—beyond just ethnicity to include gender, age, and abilities—fuels innovation and creativity, leading to better problem-solving. Our commitment to fostering a culture of inclusion ensures that all…

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    February 6, 2024

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    Kristen Fescoe
    Connexio Health
  • woman work and workout at home for healthy concept and work life balance. With laptop and workout tool. top view

    Achieving Excellence Through Balance

    Fostering a culture of work-life balance is essential for employee well-being and productivity. We prioritize flexible work arrangements, competitive compensation, and mental and physical health support to ensure our team can thrive both professionally and personally. By encouraging time off and promoting a supportive community, we create an environment where…

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    October 27, 2023

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    Kristen Fescoe
    Connexio Health
  • Pediatrician Visiting Father And Child In Hospital Bed

    Why It Matters: Insights from a Caregiver 

    My two weeks as a caregiver in the hospital this summer made one thing abundantly clear – there’s no room for failure. Ask yourself, is your device reliable? Can you substantiate its effectiveness with clinical evidence that ensures the best patient outcomes?

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    October 24, 2023

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    Kathryn Kellam
    Marketing
  • People group on laptop screen taking part in online conference. Virtual work meeting and distance education webinar or videoconferencing. Video conferencing and web communication illustration

    Healthcare Product Education in a Post Pandemic World

    Virtual Product Education has become a key strategy for healthcare manufacturers, allowing Virtual Clinical Educators to demonstrate products remotely. This cost-effective approach enables initial demonstrations and ongoing training while using field sales for on-site evaluations. Engaging experienced clinical educators is essential for the success of these virtual education programs.

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    June 6, 2023

    ·

    Kathryn Kellam
    IFU
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