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Articles

  • Creative blond businesswoman leading hes team in a friendly conversation about their next agency project

    A New Era of Flexibility in Healthcare Commercialization

    Flexible contracts are transforming healthcare by enabling companies to scale services without long-term commitments, enhancing flexibility, cost efficiency, and responsiveness while minimizing financial risk. This model allows healthcare organizations to access expertise as needed for greater agility and savings.

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    October 25, 2024

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    Kristen Fescoe
    Connexio Health
  • Medical examination and healthcare service concept

    Elevating Healthcare Transformation with Comprehensive Solutions

    A comprehensive range of solutions addresses the challenges faced by healthcare professionals. By emphasizing collaboration, innovation, and education, these services improve patient outcomes and drive industry transformation while enhancing engagement and equipping providers with essential skills.

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    October 21, 2024

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    Kristen Fescoe
    Clinical Education, Connexio Health, Marketing, Non-Personal Promotion, VSO, Whitespace
  • Portrait of happy multi ethnic business couple posing with arms crossed

    Know Your Customers – Transform Your Business

    On Get to Know Your Customer Day, the emphasis is on the importance of understanding clients in healthcare. Building meaningful connections fosters tailored solutions that address unique challenges and create lasting partnerships based on trust. Organizations can enhance sales and marketing strategies, driving measurable results and ongoing innovation in healthcare…

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    October 17, 2024

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    Kristen Fescoe
    Connexio Health
  • Blurred hospital hallway. Blurred image of medical personnel walking down a hospital hallway, conveying a sense of urgency and the busy atmosphere of a healthcare facility.

    Healthcare Transformation Lab: Addressing Commercialization Waste

    The first installment of the “Healthcare Transformation Lab” series addresses commercialization waste that limits sales despite heavy marketing investments. Key solutions include audience segmentation via non-personal promotion, an omnichannel engagement strategy, and ongoing measurement of key performance indicators to optimize effectiveness. The next installment will focus on omnichannel optimization.

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    October 11, 2024

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    Kristen Fescoe
    Uncategorized
  • Stethoscope with heart in doctor hand, close up

    Human-Centered Healthcare Marketing Delivers Results

    In a tech-driven healthcare landscape, authentic human connections are essential in marketing. By prioritizing transparent communication and personalized strategies, brands can build trust and engage healthcare professionals. Emphasizing empathetic messaging that addresses providers’ unique challenges highlights the importance of human-centered marketing rooted in authenticity and trust.

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    September 30, 2024

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    Kristen Fescoe
    Marketing
  • male doctor looking at a screen with a human shape

    The Future of Healthcare Commercialization: Predictive Analytics

    Predictive analytics is transforming healthcare commercialization by enabling data-driven decisions and enhancing engagement. Key tools include advanced data platforms, AI for real-time trend analysis, and custom dashboards for timely insights. Future developments will focus on hyper-personalized treatments, real-time market insights through IoT devices, and improved collaboration across the healthcare ecosystem.

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    September 23, 2024

    ·

    Kristen Fescoe
    Connexio Health, Data and Technology
  • Programmers cooperating at IT company developing apps

    The Importance of Data in Healthcare Marketing

    Data-driven marketing is essential in today’s healthcare landscape, enabling personalized communication that fosters trust and loyalty. By analyzing patient demographics and preferences, marketers can optimize campaigns, identify emerging trends, and enhance patient experiences while ensuring compliance with regulations. This approach is transforming healthcare, driving impactful and ethical campaigns that lead…

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    August 30, 2024

    ·

    Ben Deutsch
    Uncategorized
  • Business team planning for business goals. Concepts about goals or objectives of teamwork. Business partners point to goals.

    Maximizing Sales with SMART Goals

    Utilizing SMART goals in customer opportunity management enhances sales strategies by ensuring they are clear, targeted, and aligned with business objectives. This approach focuses on specific, measurable, achievable, relevant, and time-bound goals, leading to improved resource allocation, more effective customer engagement, and increased sales performance.

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    August 22, 2024

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    Eric Hansen
    Connexio Health, Marketing, VSO
  • woman and man looking at large screen of data metrics

    Revolutionizing Healthcare Commercialization: A Data-Driven Approach

    In today’s fast-paced healthcare landscape, traditional commercialization methods fall short as data takes center stage in decision-making. Effective healthcare commercialization requires deep market insights, advanced targeting, and personalized engagement through data analytics. By combining data-driven insights with human intelligence, organizations can create relevant interactions and improve outcomes for healthcare professionals…

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    August 14, 2024

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    Ben Deutsch
    Data and Technology
  • man holding a digital pen to a tablet screen with projections of various data points

    5 Ways Data Can Supercharge Your Healthcare Sales Strategy

    Leveraging data in healthcare sales offers a competitive advantage. By targeting the right audience using claims data, personalizing pitches based on past purchases, and predicting needs through trend analysis, sales teams can engage prospects more effectively.

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    June 27, 2024

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    Kristen Fescoe
    Data and Technology
  • a woman holding a cell phone is scanning a picture of two QR codes

    The QR Code Comeback in Medical Marketing

    QR codes have resurged in B2B medical marketing, offering healthcare professionals an efficient way to access product information and engage with content. They provide valuable analytics for tracking engagement and can deliver tailored content through dynamic links. To maximize their impact, marketers should include clear calls to action, ensure mobile…

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    May 10, 2024

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    Jen Wilson
    Marketing, Non-Personal Promotion
  • two sets of instructions for use for the P-POD plagiocephaly orthotic device

    The Vital Role of IFU Training for Medical Devices

    Training on Medical Device Instructions for Use (IFU) is essential for safe and effective device operation in healthcare. It minimizes risks to patient safety, enhances device performance, and ensures regulatory compliance, while also promoting efficiency and ongoing learning. Ultimately, comprehensive training builds healthcare professionals’ confidence, leading to improved patient trust…

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    April 19, 2024

    ·

    Kathryn Kellam
    Clinical Education, Connexio Health
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