Articles
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Connexio Health and Alpha Sophia Announce Strategic Partnership to Bridge HCP Insights and Activation
By combining Alpha Sophia’s advanced data intelligence with Connexio Health’s marketing and education expertise, we’re helping healthcare manufacturers move effortlessly from insight to activation—and from data to impact.
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3 Jobs Every Pharma & Med Tech Leader Must Nail Before 2026
As 2025 winds down, the healthcare market is shifting fast — new competitors, evolving HCP expectations, tighter budgets, and rising performance pressure. For pharma and med tech leaders, the first quarter of 2026 will set the tone for the entire year. The question isn’t whether you’re planning for 2026. It’s…
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Why September is the Best Time to Plan for 2026
You’ve solved the challenge and put solutions in place. But success doesn’t stop at implementation—it comes from refining what works, fixing what doesn’t, and preparing for what’s next. That’s why September is the ideal time to plan ahead. Momentum isn’t built in January; it starts now. The steps you take…
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From Diagnosis to Deployment: A Smarter Treatment Plan for Your Healthcare Marketing
Identifying a problem is just the first step—fixing it takes a precise plan. Connexio Health’s Whitespace, Marketing, Data, and IFU Connex solutions target specific pain points to drive measurable growth. From quick wins to long-term fixes, we help you move from awareness to action. Start small. Scale smart. See results.
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Healthcare Transformation Lab: Boosting Reach Through Virtual Engagement
As healthcare engagement becomes more complex, the traditional field model alone is no longer enough. Virtual Account Management (VAM) has emerged as a strategic complement—extending reach, enhancing provider access, and enabling smarter, more agile connections. By combining the strengths of field teams with virtual precision and data-driven coordination, organizations can…
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2026 Is Closer Than You Think: Why Now Is the Time to Start Planning
Smart healthcare manufacturers aren’t waiting until Q4 to start planning—they’re building strategy now. From whitespace identification to omnichannel optimization, early alignment creates space for better decisions and stronger execution. In this article, we explore why July is the new kickoff for commercial planning and how Connexio helps teams get ahead.
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Sales Forecasting 101 for MedTech Startups
For MedTech startups, accurate sales forecasting is critical to smart decision-making. This whitepaper outlines a clear framework to build a predictable revenue engine—from defining target segments and modeling funnel yields to applying the 10:3:1 rule and accounting for ramp-up. It’s a practical guide to turning early assumptions into reliable growth.
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5 Trends Reshaping Healthcare in 2025
The healthcare industry is evolving fast—and the stakes have never been higher. From AI integration to digital-first provider engagement, and the growing urgency around health equity, these five trends are reshaping how care is delivered, accessed, and measured. Explore what’s driving change in 2025—and how forward-thinking organizations are staying ahead.
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A Quick Guide to Medicare Part 2: Medicare Gaps, Enrollment Timing & Strategic Opportunities
In Part 2 of our Medicare series, we look beyond coverage basics to focus on timing, gaps, and strategic opportunities. From enrollment periods and Medigap coverage to innovation levers and access barriers, this installment helps healthcare stakeholders anticipate patient challenges and design smarter engagement, reimbursement, and support strategies that meet…
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A Quick Guide to Medicare Part I: Supporting Smarter Patient Engagement
As more than 66 million Americans rely on Medicare, understanding its structure is critical for healthcare leaders. In this quick guide, we break down the four parts of Medicare (A, B, C, and D) and explore how they shape patient access, cost sensitivity, and engagement strategies. Whether you’re a provider,…
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Tariffs and the Healthcare Ripple Effect: What Manufacturers Must Know
Tariffs can quickly disrupt healthcare manufacturing—from supply chain costs to commercialization strategies. In this article, Connexio Health outlines how companies can adapt, optimize pricing, and reposition sales messaging to stay ahead. Explore three smart moves manufacturers should make now.
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In-Person vs. Virtual Account Management
As healthcare engagement changes, account management needs to be more flexible. In-person works best for complex products, hands-on training, or high-value customers where trust and support matter most. Virtual is a smart choice for familiar or lower-cost products, especially in remote areas or when quick, efficient communication is key. Often,…
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