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  • Round 2028: What’s Included in Medicare’s DMEPOS Competitive Bidding Program

    Round 2028: What’s Included in Medicare’s DMEPOS Competitive Bidding Program

    CMS has finalized the next round of Medicare’s Durable Medical Equipment, Prosthetics, Orthotics, and Supplies Competitive Bidding Program (DMEPOS CBP). Known as Round 2028, it is the broadest expansion of the program to date, covering seven product categories and introducing two entirely new categories for the first time.

    What Is the DMEPOS Competitive Bidding Program?

    The DMEPOS CBP was mandated by Congress through the Medicare Prescription Drug, Improvement, and Modernization Act of 2003. Rather than paying a fixed fee schedule, CMS periodically opens a new “round,” suppliers submit bids to furnish specific product categories, and CMS awards a limited number of contracts to the suppliers offering quality items and services at competitive payment rates.

    Round 2028 was finalized at the close of 2025, when CMS issued the CY 2026 Home Health and DMEPOS final rule. It is the first round to include ostomy and urological supplies, which had previously been excluded from the program.

    What’s Included in Round 2028

    CMS has announced the number of contracts it plans to award nationwide in each of the seven product categories that make up Round 2028:

    • Class II Continuous Glucose Monitors and Insulin Pumps: 10 contracts
    • Hydrophilic Urinary Catheters: 10 contracts
    • Off-the-Shelf (OTS) Back Braces: 3 contracts
    • OTS Knee Braces: 4 contracts
    • OTS Upper Extremity Braces: 5 contracts
    • Ostomy Supplies: 6 contracts
    • Urological Supplies: 5 contracts

    Ostomy Supplies and Urological Supplies are the two categories new to competitive bidding under this round. Contracted suppliers ship product to beneficiaries’ homes nationwide, or, where a contracted supplier has a local storefront, beneficiaries can pick items up there.

    The Timeline

    CMS has laid out a multi-year rollout for Round 2028, with target dates that may shift as the program develops:

    • June 4, 2026: CMS begins its pre-bidding supplier awareness program.
    • Summer 2026: CMS announces specific registration and bidding dates, publishes the lead item and number of contracts to be awarded for each product category, and begins its bidder education program.
    • Late Fall 2026: Bidder registration opens for suppliers to obtain user IDs and passwords, and the bid window opens.
    • Late Summer / Early Fall 2027: CMS awards contracts and announces single payment amounts (SPAs); beneficiary education begins.
    • No Later Than January 1, 2028: Round 2028 officially starts, with contracts and single payment amounts in effect. A six-month transition (grace) period also begins, during which contract suppliers can obtain written orders for beneficiaries who were using a non-contracted supplier before the switch.

    Ordering continues as it does today until Round 2028 takes effect. The registration, bidding, and contract-award milestones above apply to suppliers preparing to bid, not to beneficiaries or their current ordering process.


    Source: CMS DMEPOS Competitive Bidding Program, dmeposcompetitivebid.cms.gov. Dates listed are CMS target dates and subject to change.

    Kathryn Kellam

    September 28, 2026
    News, Connexio Health
    CMS, DMEPOS, Healthcare, Round 2028, Sales Strategy
  • The Patient Journey Is Being Re-Routed—and AI Is Leading the Way

    The Patient Journey Is Being Re-Routed—and AI Is Leading the Way

    More patients aren’t starting with their doctor anymore. They’re starting with AI.

    This shift is already happening at scale. Roughly 1 in 4 U.S. adults has used AI for health advice, driven by cost, access barriers, and the need for faster answers.

    That statistic points to something bigger than adoption. It signals a fundamental change in where the patient journey begins.



    A New Front Door to Healthcare

    For years, the journey started inside the system—with a visit, a referral, or a scheduled interaction.

    Now, it often starts before any of that.

    Patients are turning to AI to understand symptoms, explore treatment options, and shape decisions before engaging a provider. In effect, AI has become the first touchpoint—the front door to healthcare.

    But that front door exists outside the system itself.



    The Growing Tension

    Adoption is accelerating, but trust is still catching up.

    Patients value speed and accessibility, yet questions remain around accuracy and reliability. At the same time, healthcare organizations are under pressure to integrate AI, reduce burnout, and expand access without adding resources.

    The result is a disconnect: while systems are evolving internally, the patient journey is already shifting externally.



    More Than Digital—A Structural Shift


    This isn’t just digital transformation. It’s a rerouting.

    The journey is moving from provider-led to patient-initiated, from controlled interactions to always-on access. And that shift changes how organizations think about engagement, education, and growth.



    Who Owns the Journey?

    The question is no longer whether AI will play a role—it already does.

    The real question is:

    Who owns the patient journey when it starts before the system?

    Because ownership now begins at the moment of curiosity, not the moment of care.

    Organizations that adapt to this reality will influence decisions earlier and engage more effectively. Those who don’t risk falling behind in a journey that’s already in motion.



    Redefining Access

    This shift isn’t just about engagement—it’s about redefining access.

    In a world where the journey starts outside your walls, growth depends on reaching patients earlier, guiding them better, and meeting them where they are.

    Not after they enter the system—but before they ever do.

    Connexio Health

    April 16, 2026
    News
  • The Hidden Growth Channel™ in Healthcare: Where Revenue Is Already Waiting

    The Hidden Growth Channel™ in Healthcare: Where Revenue Is Already Waiting

    Most healthcare manufacturers are built on strong fundamentals: solid products, capable field teams, and established customer relationships. But even when the core business is performing, revenue doesn’t automatically “compound” across the market.

    It stalls in the places teams can’t consistently reach.

    That’s where the Hidden Growth Channel comes in.

    The Hidden Growth Channel is the revenue potential that already exists inside your commercial ecosystem—accounts you’ve touched before, markets that show demand signals, customers who are at risk of drifting, or segments that never receive enough follow-through to convert. It’s not a pipeline problem. It’s an execution capacity problem.

    In healthcare, this shows up in familiar ways:

    • Territories that remain undercovered because field teams must prioritize top accounts
    • High-value accounts that need more touches than reps can sustain
    • Referral networks and community settings that influence demand but sit outside the “core list”
    • Launch and lifecycle moments where the right follow-through is difficult to scale
    • Existing accounts with unrealized cross-sell or expansion potential

    The opportunity is there—but it’s distributed across systems, geographies, and decision-makers. And it changes constantly.

    Why this matters now

    Healthcare manufacturers are operating in an environment where expectations are rising, but execution bandwidth is not.

    Field teams are stretched. Access is complex. Stakeholders are fragmented. And “more campaigns” rarely solve the real issue: consistent follow-through at scale.

    The Hidden Growth Channel reframes the question from:

    • “What should we do next?” to
    • “Where is revenue already embedded in our footprint—and what execution would unlock it?”

    At Connexio Health, we see Hidden Growth as a practical execution problem—not a marketing concept.

    The work starts by uncovering where opportunity exists across your footprint, then extending execution capacity to the decision moments that matter most—without adding permanent headcount or creating noise. And it only works if outcomes are measurable.

    Because in a market as complex as healthcare, growth doesn’t stall from a lack of strategy.

    The next step is simple: identify where revenue is already embedded in your footprint—and determine what execution will unlock it.

    Kathryn Kellam

    March 30, 2026
    Connexio Health, News
  • Beyond Optimization: Building Healthcare Systems That Can Adapt

    Beyond Optimization: Building Healthcare Systems That Can Adapt

    Optimization has become the buzzword of modern healthcare. Every system, every workflow, every message is measured, streamlined, and refined in pursuit of greater efficiency.

    But what happens when everything is optimized for a world that no longer exists?

    The truth is, healthcare’s greatest challenge isn’t inefficiency—it’s inflexibility. And in an environment defined by change, adaptability has become the new gold standard.

    The Optimization Trap

    Optimization sounds like progress. But too often, it hardens systems instead of strengthening them.

    We build for precision—then struggle to pivot. We design for cost control—then can’t respond to disruption. We implement technology to improve performance—but only for the scenarios we already know.

    Optimization is valuable when the world is predictable. Healthcare isn’t.

    The lesson of the past few years is clear: success doesn’t belong to the organizations that move fastest, but to those that can move differently.

    Adaptability as a Strategic Advantage

    In healthcare, adaptability means more than reacting—it means building systems designed to evolve.

    An adaptable organization can:

    1. Shift commercial models as markets change.
    2. Reconfigure teams and technologies without starting over.
    3. Turn new data into immediate insight instead of delayed analysis.


    This requires a mindset change: from maximizing what is to anticipating what could be. It’s not about doing more with less—it’s about doing the right things with intent and flexibility.

    At Connexio Health, we see this every day. The programs that thrive aren’t the ones that run perfectly on paper. They’re the ones that can reframe, realign, and respond.

    Resilience Over Perfection

    Resilience doesn’t come from optimization—it comes from preparedness.

    It’s built through systems that bend without breaking, strategies that evolve with data, and teams empowered to make decisions as realities shift.

    In this sense, adaptability is both an operational and a cultural asset. It’s how organizations weather uncertainty and continue to deliver value when markets fluctuate, patient needs shift, or technology transforms overnight.

    Optimization can create short-term wins. Adaptability ensures long-term relevance.

    The Next Era of Healthcare Transformation

    The future of healthcare won’t be defined by who is most efficient, but by who is most prepared for change.

    It’s time to move beyond optimization—to build frameworks that can flex, scale, and grow in ways that mirror the complexity of modern healthcare itself.

    Because in an unpredictable world, perfection is temporary.

    But adaptability endures.

    Connexio Health

    November 20, 2025
    Connexio Health, Data and Technology, Healthcare Manufacturing, Marketing, News
  • Connexio Health and Alpha Sophia Announce Strategic Partnership to Bridge HCP Insights and Activation 

    Connexio Health and Alpha Sophia Announce Strategic Partnership to Bridge HCP Insights and Activation 

    [October 2025] – Connexio Health and Alpha Sophia today announced a strategic partnership designed to transform how healthcare manufacturers identify, engage, and activate healthcare professionals (HCPs). 

    By combining Alpha Sophia’s robust mapping, analytics, and targeting framework with Connexio Health’s downstream marketing and education capabilities, the collaboration delivers a seamless, end-to-end HCP engagement solution—from insight to activation. 

    “Together, we’re closing the gap between intelligence and action,” said a Connexio Health spokesperson. “Our shared approach enables clients to translate deep audience insights into meaningful engagement that drives measurable results.” 

    Alpha Sophia’s platform integrates more than 100 data sources to map the entire U.S. healthcare landscape, providing precise segmentation and targeting. Connexio Health complements this with fractional sales and marketing solutions that connect manufacturers and healthcare professionals to accelerate growth and expand reach. 

    This partnership creates a full-funnel engagement stack—empowering organizations to move from insight to impact with confidence. 

    Kathryn Kellam

    October 22, 2025
    Connexio Health, News
    Data, DataConnex, News, Partnership
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