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  • Round 2028: What’s Included in Medicare’s DMEPOS Competitive Bidding Program

    Round 2028: What’s Included in Medicare’s DMEPOS Competitive Bidding Program

    CMS has finalized the next round of Medicare’s Durable Medical Equipment, Prosthetics, Orthotics, and Supplies Competitive Bidding Program (DMEPOS CBP). Known as Round 2028, it is the broadest expansion of the program to date, covering seven product categories and introducing two entirely new categories for the first time.

    What Is the DMEPOS Competitive Bidding Program?

    The DMEPOS CBP was mandated by Congress through the Medicare Prescription Drug, Improvement, and Modernization Act of 2003. Rather than paying a fixed fee schedule, CMS periodically opens a new “round,” suppliers submit bids to furnish specific product categories, and CMS awards a limited number of contracts to the suppliers offering quality items and services at competitive payment rates.

    Round 2028 was finalized at the close of 2025, when CMS issued the CY 2026 Home Health and DMEPOS final rule. It is the first round to include ostomy and urological supplies, which had previously been excluded from the program.

    What’s Included in Round 2028

    CMS has announced the number of contracts it plans to award nationwide in each of the seven product categories that make up Round 2028:

    • Class II Continuous Glucose Monitors and Insulin Pumps: 10 contracts
    • Hydrophilic Urinary Catheters: 10 contracts
    • Off-the-Shelf (OTS) Back Braces: 3 contracts
    • OTS Knee Braces: 4 contracts
    • OTS Upper Extremity Braces: 5 contracts
    • Ostomy Supplies: 6 contracts
    • Urological Supplies: 5 contracts

    Ostomy Supplies and Urological Supplies are the two categories new to competitive bidding under this round. Contracted suppliers ship product to beneficiaries’ homes nationwide, or, where a contracted supplier has a local storefront, beneficiaries can pick items up there.

    The Timeline

    CMS has laid out a multi-year rollout for Round 2028, with target dates that may shift as the program develops:

    • June 4, 2026: CMS begins its pre-bidding supplier awareness program.
    • Summer 2026: CMS announces specific registration and bidding dates, publishes the lead item and number of contracts to be awarded for each product category, and begins its bidder education program.
    • Late Fall 2026: Bidder registration opens for suppliers to obtain user IDs and passwords, and the bid window opens.
    • Late Summer / Early Fall 2027: CMS awards contracts and announces single payment amounts (SPAs); beneficiary education begins.
    • No Later Than January 1, 2028: Round 2028 officially starts, with contracts and single payment amounts in effect. A six-month transition (grace) period also begins, during which contract suppliers can obtain written orders for beneficiaries who were using a non-contracted supplier before the switch.

    Ordering continues as it does today until Round 2028 takes effect. The registration, bidding, and contract-award milestones above apply to suppliers preparing to bid, not to beneficiaries or their current ordering process.


    Source: CMS DMEPOS Competitive Bidding Program, dmeposcompetitivebid.cms.gov. Dates listed are CMS target dates and subject to change.

    Kathryn Kellam

    September 28, 2026
    News, Connexio Health
    CMS, DMEPOS, Healthcare, Round 2028, Sales Strategy
  • From Diagnosis to Deployment: A Smarter Treatment Plan for Your Healthcare Marketing 

    From Diagnosis to Deployment: A Smarter Treatment Plan for Your Healthcare Marketing 

    In healthcare, identifying a problem is only half the battle. The same holds in healthcare marketing. 

    You’ve run the diagnostics—maybe you’re missing whitespace opportunities, struggling with underperforming non-personal promotion (NPP), or juggling too many disjointed tools. You know something isn’t working. 

    Now comes the most important part: choosing the right treatment plan—and executing it with precision. 

    Step One: Diagnose the Real Issue

    Too often, brands attempt a “more is more” approach—more outreach, more tools, more spend—without aligning any of it to the root cause.

    Here are a few symptoms we see frequently:

    • Low engagement on HCP campaigns despite repeated outreach
    • Fragmented data sources that don’t communicate or update in real time
    • Stalled pipeline growth due to overlooked whitespace or misaligned targeting
    • Inconsistent field team execution across markets

    If any of these sound familiar, you’re not alone. But treating symptoms won’t deliver long-term health—you need
    a strategic prescription.

    Step Two: Match the Solution to the Symptom

    At Connexio Health, we’ve developed a menu of treatments tailored to specific pain points. These aren’t one-size-fits-all tools—they’re configurable solutions designed to create measurable business outcomes.

    Your Treatment Menu:

    SymptomConnexio Solution Outcome
    Missed WhitespaceWhitespace ConnexIdentify and prioritize hidden high-value targets
    Underperforming NPPMarketing ConnexOrchestrate targeted, omnichannel campaigns
    Disjointed ToolsData Connex Unify and enrich data for smarter decision-making
    Product Compliance & Onboarding GapsIFU Connex Drive IFU compliance and seamless customer adoption

    These aren’t just fixes—they’re growth levers. And they’re already helping clients increase engagement, uncover market potential, and streamline execution.


    Step Three: Build Your Plan and Execute

    Having the right prescription is important—but execution is everything.

    We recommend a phased approach:

    Phase 1: Quick Wins (Now–Q4)

    • Activate whitespace targets to test lift
    • Optimize an existing campaign using clean, enriched data
    • Align your messaging across NPP and field

    Phase 2: Foundational Fixes (Q1 and beyond)

    • Consolidate data sources under a single intelligence layer
    • Expand outreach strategy to include new markets or verticals
    • Establish a repeatable, insight-driven playbook for 2025 planning

    Your success depends on aligning the right people, platforms, and performance benchmarks. The good news?

    You don’t have to do it alone.

    Real Results: From Test to Transformation

    One of our clients—an emerging biotech—started with a pilot in a single region. With Whitespace Connex and a targeted NPP strategy, they saw a 38% increase in qualified HCP interactions in just eight weeks. That regional success scaled into a national program—and laid the groundwork for future product launches.

    Start small. Scale smart. See measurable results.

    Ready to Start Your Treatment Plan?

    If you’re ready to move from awareness to action, let’s talk. Our team can help you assess your current challenges, pinpoint the right solutions, and create a path to measurable growth.

    Connect with us to learn more.


    Kathryn Kellam

    August 25, 2025
    Marketing, Healthcare Manufacturing, Non-Personal Promotion
    Healthcare, Healthcare marketing, Marketing
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