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Articles

  • Busy hospital corridor with diverse doctors in motion suitable for medical and healthcare services

    5 Trends Reshaping Healthcare in 2025

    The healthcare industry is evolving fast—and the stakes have never been higher. From AI integration to digital-first provider engagement, and the growing urgency around health equity, these five trends are reshaping how care is delivered, accessed, and measured. Explore what’s driving change in 2025—and how forward-thinking organizations are staying ahead.

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    June 4, 2025

    ·

    Kristen Fescoe
    Connexio Health, Data and Technology
  • health care concept. medicare changes. insurance claim forms and stethoscope

    A Quick Guide to Medicare Part 2: Medicare Gaps, Enrollment Timing & Strategic Opportunities

    In Part 2 of our Medicare series, we look beyond coverage basics to focus on timing, gaps, and strategic opportunities. From enrollment periods and Medigap coverage to innovation levers and access barriers, this installment helps healthcare stakeholders anticipate patient challenges and design smarter engagement, reimbursement, and support strategies that meet…

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    May 26, 2025

    ·

    Kristen Fescoe
    Connexio Health
  • Stethoscope with medicare form with parts list.

    A Quick Guide to Medicare Part I: Supporting Smarter Patient Engagement

    As more than 66 million Americans rely on Medicare, understanding its structure is critical for healthcare leaders. In this quick guide, we break down the four parts of Medicare (A, B, C, and D) and explore how they shape patient access, cost sensitivity, and engagement strategies. Whether you’re a provider,…

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    May 22, 2025

    ·

    Kristen Fescoe
    Connexio Health
  • Under a glowing sunset, a sprawling port in China showcases containers stacked high, reflecting the country's swift response to recent tariffs with dynamic trade operations.

    Tariffs and the Healthcare Ripple Effect: What Manufacturers Must Know 

    Tariffs can quickly disrupt healthcare manufacturing—from supply chain costs to commercialization strategies. In this article, Connexio Health outlines how companies can adapt, optimize pricing, and reposition sales messaging to stay ahead. Explore three smart moves manufacturers should make now.

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    May 13, 2025

    ·

    Kristen Fescoe
    Distribution, Healthcare Manufacturing, Uncategorized
  • Female nurse and businesswoman talking while walking through hospital hallway. Copy space.

    In-Person vs. Virtual Account Management 

    As healthcare engagement changes, account management needs to be more flexible. In-person works best for complex products, hands-on training, or high-value customers where trust and support matter most. Virtual is a smart choice for familiar or lower-cost products, especially in remote areas or when quick, efficient communication is key. Often,…

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    April 22, 2025

    ·

    Kristen Fescoe
    Uncategorized
  • Intricate global value chains connecting manufacturers, suppliers, and distributors across borders - conceptual illustration of international trade and supply chains

    The Value of Healthcare Distributors 

    Bringing a new healthcare product to market takes more than just shipping and storage. Distributors provide critical support—like logistics, inventory management, and access to hospitals and clinics—but that’s only part of the equation. Manufacturers also need a solid launch plan, product education, and support for evaluations to succeed. The right…

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    April 11, 2025

    ·

    Kathryn Kellam
    Distribution
  • Top view of people hands drawing networking strategy

    Maximizing Coverage: The Strategic Case for Field Augmentation

    This article explores how field augmentation strategies, including virtual support and non-personal promotion, can help organizations maximize coverage, boost productivity, and improve ROI. By pairing field reps with inside teams, companies can focus on high-value opportunities while ensuring no customer is left behind.

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    April 4, 2025

    ·

    Kathryn Kellam
    VSO, Whitespace
  • Healthcare data scientists analyzing patient information to improve treatment outcomes

    Unlocking Growth: Overcoming Data Challenges in Healthcare Manufacturing

    Healthcare manufacturers face major data challenges that impact sales efficiency and engagement. Data Connex powered by DPro streamlines integration, enhances targeting, and delivers AI-driven insights for smarter decisions, driving efficiency and market growth.

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    March 10, 2025

    ·

    Kristen Fescoe
    Data and Technology
  • This includes visuals for digital marketing, social media, advertising campaigns, market research, and consumer behavior

    Understanding the Difference Between Multichannel Marketing and Omnichannel Marketing

    Both multichannel and omnichannel marketing have their place in a modern marketing strategy. While multichannel marketing allows businesses to establish a presence across various platforms, omnichannel marketing takes it a step further by delivering a cohesive and personalized customer experience.

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    January 17, 2025

    ·

    Kristen Fescoe
    Marketing
  • Doctors or nurses walking in hospital hallway, blurred motion

    Why Are Nurses Leaving the Profession Within Two Years? Key Insights and Solutions

    The nursing profession has long been recognized as the backbone of healthcare, but a recent study published in the Online Journal of Issues in Nursing highlights a growing crisis: many registered nurses (RNs) are leaving the profession within their first two years. This trend poses serious implications for healthcare organizations,…

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    January 10, 2025

    ·

    Jen Wilson
    Clinical Education, Connexio Health
  • Omni channel technology of online retail business. Multichannel marketing on social media network platform offer service of internet payment channel, online retail shopping and omni digital app.

    Healthcare Transformation Lab: Navigating the Pitfalls of Omnichannel Integration

    Struggling with fragmented messaging and inconsistent results despite using multiple channels? The issue might be ineffective omnichannel integration.Centralizing data provides a clear view of customer behavior, while cohesive messaging ensures consistency across all platforms. Real-time optimization using analytics helps refine strategies and improve outcomes.

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    January 6, 2025

    ·

    Kristen Fescoe
    Marketing
  • Pharmacist, tablet and hands for inventory inspection, box or medication on shelf at the pharmacy. Man, medical or healthcare professional checking stock, pills or medicine for storage at drugstore

    Healthcare Transformation Lab: Tackling the Hurdles of Physician Education

    Launching a new therapy is exciting, but healthcare professionals (HCPs) can be slow to adopt innovations due to education gaps. In this Healthcare Transformation Lab, we explore how flexible learning formats, personalized content, and multichannel approaches can overcome these hurdles. Discover how we helps drive HCP engagement, accelerate adoption, and…

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    December 16, 2024

    ·

    Kristen Fescoe
    Clinical Education, Connexio Health
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