Articles
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2026 Is Closer Than You Think: Why Now Is the Time to Start Planning
Smart healthcare manufacturers aren’t waiting until Q4 to start planning—they’re building strategy now. From whitespace identification to omnichannel optimization, early alignment creates space for better decisions and stronger execution. In this article, we explore why July is the new kickoff for commercial planning and how Connexio helps teams get ahead.
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Sales Forecasting 101 for MedTech Startups
For MedTech startups, accurate sales forecasting is critical to smart decision-making. This whitepaper outlines a clear framework to build a predictable revenue engine—from defining target segments and modeling funnel yields to applying the 10:3:1 rule and accounting for ramp-up. It’s a practical guide to turning early assumptions into reliable growth.
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5 Trends Reshaping Healthcare in 2025
The healthcare industry is evolving fast—and the stakes have never been higher. From AI integration to digital-first provider engagement, and the growing urgency around health equity, these five trends are reshaping how care is delivered, accessed, and measured. Explore what’s driving change in 2025—and how forward-thinking organizations are staying ahead.
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A Quick Guide to Medicare Part 2: Medicare Gaps, Enrollment Timing & Strategic Opportunities
In Part 2 of our Medicare series, we look beyond coverage basics to focus on timing, gaps, and strategic opportunities. From enrollment periods and Medigap coverage to innovation levers and access barriers, this installment helps healthcare stakeholders anticipate patient challenges and design smarter engagement, reimbursement, and support strategies that meet…
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A Quick Guide to Medicare Part I: Supporting Smarter Patient Engagement
As more than 66 million Americans rely on Medicare, understanding its structure is critical for healthcare leaders. In this quick guide, we break down the four parts of Medicare (A, B, C, and D) and explore how they shape patient access, cost sensitivity, and engagement strategies. Whether you’re a provider,…
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Tariffs and the Healthcare Ripple Effect: What Manufacturers Must Know
Tariffs can quickly disrupt healthcare manufacturing—from supply chain costs to commercialization strategies. In this article, Connexio Health outlines how companies can adapt, optimize pricing, and reposition sales messaging to stay ahead. Explore three smart moves manufacturers should make now.
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In-Person vs. Virtual Account Management
As healthcare engagement changes, account management needs to be more flexible. In-person works best for complex products, hands-on training, or high-value customers where trust and support matter most. Virtual is a smart choice for familiar or lower-cost products, especially in remote areas or when quick, efficient communication is key. Often,…
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The Value of Healthcare Distributors
Bringing a new healthcare product to market takes more than just shipping and storage. Distributors provide critical support—like logistics, inventory management, and access to hospitals and clinics—but that’s only part of the equation. Manufacturers also need a solid launch plan, product education, and support for evaluations to succeed. The right…
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Maximizing Coverage: The Strategic Case for Field Augmentation
This article explores how field augmentation strategies, including virtual support and non-personal promotion, can help organizations maximize coverage, boost productivity, and improve ROI. By pairing field reps with inside teams, companies can focus on high-value opportunities while ensuring no customer is left behind.
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Unlocking Growth: Overcoming Data Challenges in Healthcare Manufacturing
Healthcare manufacturers face major data challenges that impact sales efficiency and engagement. Data Connex powered by DPro streamlines integration, enhances targeting, and delivers AI-driven insights for smarter decisions, driving efficiency and market growth.
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Understanding the Difference Between Multichannel Marketing and Omnichannel Marketing
Both multichannel and omnichannel marketing have their place in a modern marketing strategy. While multichannel marketing allows businesses to establish a presence across various platforms, omnichannel marketing takes it a step further by delivering a cohesive and personalized customer experience.
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Why Are Nurses Leaving the Profession Within Two Years? Key Insights and Solutions
The nursing profession has long been recognized as the backbone of healthcare, but a recent study published in the Online Journal of Issues in Nursing highlights a growing crisis: many registered nurses (RNs) are leaving the profession within their first two years. This trend poses serious implications for healthcare organizations,…
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