When it comes to creating the right incentives for a consumer to choose their healthcare product over so many others, why does it matter?

The truth is, that ensuring a strong unique selling proposition (USP) matters not just to doctors and their patients, but also to the people in a patient’s life who care for them.

In a global landscape with over 25,000 Medical Device manufacturers vying for attention, the challenge is clear: How can manufacturers create compelling incentives for customers to choose their products over the competition? Consider that an average hospital bed is equipped with 10-15 connected devices; the question becomes, how can your product rise above the noise?

The answer is simple: Failure is not an option.

My two weeks as a caregiver in the hospital this summer made one thing abundantly clear – there’s no room for failure. Ask yourself, is your device reliable? Can you substantiate its effectiveness with clinical evidence that ensures the best patient outcomes?

Moreover, time is of the essence.

In critical moments when patients are in distress and require immediate care, can your product meet the demands of busy healthcare professionals? Is it user-friendly and straightforward? Can it be easily transported in the dead of night when a patient’s urgent testing is required?

An article in the Medical Device and Diagnostics Industry highlights a fundamental aspect of any successful commercial strategy – defining your device’s Unique Selling Proposition (USP). What sets it apart from competitors? What unique features does it offer? What benefits make it truly appealing to customers?

When crafting your product’s USP, it’s vital to solicit feedback from healthcare professionals, patients, and caregivers. The last thing you want to hear them say is, “So what?”

(1) Four Pillars for a Successful Medtech Market Product Launch- https://www.mddionline.com/markets/four-pillars-successful-medtech-market-product-launch