With today’s competitive market, it’s important to ensure that your company has a strategic plan to reach your entire customer base. Whitespace is a term used to describe gaps in a customer’s need. This gap can jeopardize sales and growth opportunities within your company due to limited product knowledge, effective product usage, or any other distinction. The key to success is to identify the places where your customer base needs assistance to help facilitate regular use of your product.
Ask anyone working at a dental practice in 2022 about their day-to-day activity and they will all agree – there just isn’t enough time. Patient care is their primary focus but that leaves little time to grow the business and develop best business practices. So how do dental practices grow?
When it comes to dental practices, each practice operates very differently. This includes everything from product usage to software platforms to technology practices. With intense competition, it is vital for your company to have the resources needed to implement the right strategies for success.
Including clinical dental providers as part of our sales team leads to successful expansion into whitespace accounts. These experienced dental professionals understand the day-to-day operations within a dental practice. Their understanding of dental treatments equips them to train dental staff on the use of dental products that can be easily incorporated into regular use. Educating other dental professionals on the best patient care type ensures proper product usage. With the rapid advancements in healthcare technologies today, healthcare provider collaboration is imperative.
When we see the word “whitespace,” Connexio thinks “opportunity.” Our highly trained and educated team strategizes to create the best delivery plan to our customers with your business’s best interest in mind
Whitespace accounts are typically current or previous customers. We see education and relationships as the keys to reigniting those customers and driving growth. We use data and technology to develop the campaigns that are our key to success.
Our team of licensed healthcare professionals, marketing and business specialists, and sales managers create an amazing team to identify goals and create the plans that lead to growth. Request a consultation with one of our experts at Connexio to see where we can make this grey space go to green.