Field Coverage Model
Evaluate your organization’s field coverage model across several key areas. By assessing each area, you’ll gain insights into how well your organization is covering its market and identify opportunities for improvement.
Training & Education
Gauge the effectiveness of your organization’s educational initiatives. Identify how your efforts in educating healthcare professionals, consumers, and patients are performing.
Healthcare Professional (HCP) Education
Patient Education Materials
Database & Infrastructure
Evaluate the effectiveness of your database, targeting strategy, marketing automation, and data analytics, to help determine whether these areas need improvement.
Sales & Marketing Database
Marketing Automation Platform
Data Analytics & Reporting
Marketing Strategy
Measure the impact of your organization’s marketing approach. Examine the aspects of your marketing approach to determine whether these elements could be enhanced.
Omnichannel Marketing Calendar & Strategy
Lost & Declining Customer Journeys
Customer Maintenance Journeys
Prospecting or Acquisition Journeys
Value Proposition (Unique Selling Proposition)