Why manufacturers need more than just a logistics partner 

Healthcare is complex. 

New product launches face real-world hurdles: 

– Fragmented delivery networks 
– Lengthy product evaluation processes 
– Demanding provider education requirements 
 
Without the right support, adoption stalls. 

Distributors Bring Critical Infrastructure 

Manufacturers can leverage the scale and access of distributors—both large (Cardinal Health, Owens & Minor, McKesson, Medline) and small (regional and specialty distributors, DME dealers)—to navigate healthcare’s delivery network. 

For example, companies like Cardinal Health serve over 90% of U.S. hospitals and more than 20,000 physician offices and clinics, offering unmatched reach and operational support. 

Distributors provide support across the entire order-to-cash value stream, including: 
✅ Logistics and inventory management 
✅ Customer service and billing 
✅ Streamlined fulfillment 

But Infrastructure Alone Isn’t Enough 

To successfully launch a new product, manufacturers must complement their distribution strategy with: 
– A strong launch plan 
– Clinical education for product demos and in-services 
– Support for product evaluation, including Value Analysis Committee engagement 

Stronger Together 

Partnering with distributors extends field coverage and puts feet on the street—delivering frontline support during the critical early adoption phase. 
 
At Connexio Health, we help healthcare manufacturers align commercialization strategy with the right distribution partnerships to accelerate adoption and drive success.