In this episode of Connexio Pulse, we unpack the key differences between multichannel and omnichannel engagement in healthcare sales and marketing. While multichannel focuses on reaching audiences across multiple platforms that often operate independently, omnichannel emphasizes orchestration—creating a seamless, connected experience across every touchpoint. The discussion highlights why consistent, coordinated messaging matters, especially when conversions typically require multiple touches across several channels. The episode also reinforces that success in either approach depends on strong fundamentals: precise targeting, clear messaging, and consistency—anchored by a Pain–Promise–Proof framework that builds trust, drives engagement, and moves healthcare audiences to action.