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Reaching more people doesn’t always mean driving better results. In this episode, we break down why focused targeting matters more than mass outreach—and how building a clear Ideal Customer Profile (ICP) helps healthcare organizations prioritize the right accounts, providers, and opportunities.
We discuss how ICPs bring clarity to strategy, reduce wasted effort, and create stronger alignment between marketing, sales, and clinical education teams. If you’re trying to do more with limited resources, this conversation will help you stop boiling the ocean and start targeting with intention.