Connexio Pulse

Reaching more people doesn’t always mean driving better results. In this episode, we break down why focused targeting matters more than mass outreach—and how building a clear Ideal Customer Profile (ICP) helps healthcare organizations prioritize…

Explore the pros and cons of in-person, virtual, and hybrid account management in healthcare. Learn how organizations strike balance and discover what truly drives stronger relationships and better outcomes.

Connexio Pulse introduces our vision for transforming healthcare. Explore smarter data, omnichannel engagement, health equity, and whitespace opportunities through conversations that drive growth, innovation, and better outcomes for patients and providers.

In this episode of Connexio Pulse, we unpack the key differences between multichannel and omnichannel engagement in healthcare sales and marketing. While multichannel focuses on reaching audiences across multiple platforms that often operate independently, omnichannel…

Connexio Health shares how sales augmentation addresses stretched field teams. Learn why the 80/20 rule leaves accounts underserved, and how pairing strategies improve coverage, efficiency, and growth without burning out teams.

Tariffs reshape healthcare through ripple effects on costs, supply chains, and innovation. This episode explores what leaders must monitor and how smart strategy can transform disruption into lasting opportunity.

Human digital twins could revolutionize personalized medicine, but risks around ethics, privacy, and implementation remain. We explore breakthroughs, challenges, and what this evolving technology means for the future of healthcare.

Distributors drive volume but not adoption. Learn why launches require more than placement, with strategies in provider education, segmentation, and commercialization that turn innovation into lasting traction and market momentum.